Here's to
the things that make
life better...

Some of the best ideas are born on a beach with a cocktail in your hand... but most of them just stay there. NOTINLOVE is one of the Bali beach ideas that actually came true.

Two years and plenty of ups and downs later, NOTINLOVE is here to help you discover experiences and products you’ll love. We think life is only worth living if you really love it.

So work hard, live your life and share the love.

Our Values
Quality for life
All our sunglasses are designed in the UK. They are created without compromise, crafted using the finest materials to create a beautiful and durable lightweight frame, utilising high quality barrel hinges and full protection UV400 lenses.
Designed with love
Our sunglasses are designed to be loved. Available in a range of classic and modern styles that will complement the most discerning customer. You won’t leave your house without them.
Shaped by honesty
We’re an honest, no-nonsense kind of brand. So when something isn’t good enough, we don’t pretend it is. We make it good enough, always.

Share the love

Here at NIL we are firm believers in sharing the love and believe in supporting the causes that are closest to our hearts.

“In 2012 my Dad was diagnosed with cancer and after a brave fight he sadly lost his battle. He was the reason I started NOTINLOVE, the inspiration to follow in his footsteps and do something that I truly love.

So every year NOTINLOVE donates a percentage of sales to a number of charities who tirelessly raise funds to provide equipment, treatment, care and support to thousands of cancer sufferers. So share the Love - we do.”


Paul Lenihan

Paul Lenihan - Founder, NOTINLOVE.


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